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Or, maybe, Taylor Swift is coming out with a new album we know that’s going to be really popular. Also, if you go to Google Trends, it shows you the top things that were searched that day, that week, that month. How do you chase after topics likely to blow up?Ī big one is going on YouTube and seeing what videos are trending. Teens will be the first to say that grown-ups struggle with knowing what’s cool. Facebook is where we push our main content now, because Facebook doesn’t favor daily content. For what we’re doing, that’s impossible, so we’ve sort of shifted platforms from YouTube, which was our bread and butter. The famous people on YouTube now are the ones putting out daily content. When we don’t put out a video weekly, it actually hurts our content being seen. One thing that’s always stayed true since the beginning is consistent content.
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We have to be very smart about what content we put out - not just putting out content to put out content. For example, a year and a half ago, Pokémon Go was very popular, so we did a video on Pokémon and it got 20 million views within a couple weeks. One thing is just using trends and popular things that are going on. What are you doing today that’s different from before? The algorithms keep changing.įilming in Iceland for an upcoming documentary. Social media is hard because it’s constantly evolving. Even now we are having to play the game differently than we did six months ago. I definitely think it’s 100 percent doable, but I would have to play the game differently. If you had to start from scratch today, do you think you could do it again? But I was just creating the best content I could with the resources I had, and I was able to build a company from that. I was using a Canon 5D Mark II and the Canon T2i, which are fairly cheap cameras compared to what we’re using now. In the beginning, I didn’t even own a camera. Where did you get the money for equipment? One of the first videos I ever posted ended up getting like a million views right away, and people all around the world started contacting me, saying, “Hey, Devin, I’d love for you to shoot a commercial for us.” I had these big opportunities right from the start, just by creating content with my friends and putting it out on YouTube. There wasn’t really anything cinematic, so right away our stuff stood out. There was a lot of content, but it was mostly shot on whatever smartphone people had, or it was just people blogging. I was creating all my stuff on YouTube, which, at that time, had hardly any solid, quality content. In the early days, how did you promote your work? I think that was a big part of (succeeding at that time), just looking for every opportunity to milk it for everything I could. I was constantly looking for opportunities and networking with people from the film program.
#Supertramp school youtube original full#
Working on a promo video for Recoil – all the effects were done practically.Īnd you got to bring it full circle when you worked with Universal on promoting Fallen Kingdom. And we get to travel around the world creating content that we love creating. Eight years later, it’s become the YouTube channel we have now, with five million subscribers. Well, I started making videos just kind of for fun, not expecting anything to happen. One day, my roommate was like, “YouTube is going to be the next big thing for videos.
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Actually, I got rejected from the film program the first time I applied, which made me volunteer for every film thing going on at the college - craft service, carrying lights, whatever I could do. I want to do the next Jurassic Park.” So, I went to film school.
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#Supertramp school youtube original movie#
In high school, I took photography classes, and after I saw the movie Jurassic Park, I was like, “I want to make movies for a living. I was a little kid shooting Legos and stop-motion with my siblings. I’ve made movies ever since I can remember. How did you get DevinSuperTramp off the ground? Pun intended. To me, it’s super inspiring to show off their talents to the world. You get to see that passion come through. I love working with people who devote their entire lives to this one skillset. Like, we had the world’s best scooter riders. One thing I love about the extreme thing is that everyone we work with is the best at what they do. I’ve always been intrigued by pushing human limits. I grew up in the outdoors - always hiking and camping with my dad, and snowboarding. We recently had the chance to sit down with Graham to hear firsthand what lessons he’s learned along his journey, and how he’s developed into the filmmaker he is today. Shooting while snowboarding behind a trackhoe with a bunch of friends for a new video.